Introduction to the Caesars Sportsbook and Casino Affiliate Partnership Compliance Manual
Welcome to the Caesars Sportsbook and Casino Affiliate Partnership Compliance Manual, your go-to resource for ensuring that your promotional activities align with our brand's standards and industry regulations. As a leading name in the world of sports betting and casino entertainment, Caesars is committed to maintaining the highest levels of integrity, fairness, and responsibility in all aspects of our operations, including our affiliate partnerships.
In today's dynamic and highly regulated landscape, compliance is paramount. This manual serves as a comprehensive guide to help you navigate the complexities of affiliate marketing while adhering to the strict standards set forth by Caesars. By familiarizing yourself with the policies, procedures, and best practices outlined in this manual, you'll not only protect the reputation of our brand but also enhance the effectiveness of your promotional efforts.
How to Use this Manual
Whether you're a seasoned affiliate marketer or just starting out, this manual is designed to provide valuable insights and guidance for promoting Caesars Sportsbook and Casino with confidence and valuable insights and guidance for promoting Caesars Sportsbook, Caesars Sportsbook & Casino, and Caesars Palace Online Casino. Within these pages, you'll find detailed instructions on various aspects of affiliate marketing, including promotional strategies, content creation, tracking methods, and more (reach out to your account manager for any questions regarding Income Access).
Each section is tailored to address the unique challenges and opportunities presented by sports betting and casino gaming. Whether you're promoting our latest odds on a major sporting event or highlighting the excitement of our online casino games, you'll find practical tips and strategies to help you maximize your promotional efforts and drive meaningful results.
Getting Started as an Affiliate
Becoming an affiliate with Caesars Sportsbook and Casino is a straightforward process, but it requires careful consideration and adherence to our strict criteria. Our team reviews each application thoroughly to ensure that prospective partners share our commitment to excellence, integrity, and responsible gaming.
All applications must be submitted here for review: https://www.caesarsaffiliates.com/
Once approved, affiliates gain access to a wealth of resources and support to help them succeed in their promotional endeavors. From customizable marketing materials to advanced tracking tools, we provide the tools and support you need to optimize your campaigns and drive traffic to our platform.
Maintaining Good Order
Regular check-ins are a vital component of our affiliate program, serving as an opportunity for affiliates to review their performance, address any legal and compliance issues, and receive feedback from our team. These quarterly evaluations are designed to foster open communication and collaboration between affiliates and our brand, ensuring that everyone remains aligned with our goals and objectives.
During these check-ins, affiliates have the chance to discuss their promotional strategies, review their compliance with our policies and regulations, and identify areas for improvement. Our team is here to provide guidance, support, and assistance every step of the way, helping affiliates navigate the complexities of affiliate marketing with confidence and compliance.
Consequences of Non-Compliance
At Caesars Sportsbook and Casino, we take compliance seriously, and violations of our policies and regulations will not be tolerated. Depending on the severity of the infraction, consequences may range from warnings and probationary periods to immediate termination of the affiliate partnership.
Minor violations, such as minor discrepancies in promotional materials or inadvertent breaches of our guidelines, may result in a warning or probationary period, during which affiliates are expected to rectify the issue and demonstrate their commitment to compliance. More serious breaches, such as deceptive marketing practices or violations of regulatory requirements, may lead to immediate termination of the partnership.
In addition, any fines imposed by regulatory authorities due to non-compliance will result in a zero-tolerance approach, leading to immediate termination of the partnership. It is essential that all affiliates understand and adhere to our policies and regulations at all times to avoid serious consequences and protect the reputation of our brand.
Reinstatement Process
In the event of suspension or termination, affiliates may have the opportunity to regain their status within our program through a reinstatement process. This process typically involves addressing the reasons for suspension, demonstrating a commitment to compliance, and complying with any additional requirements set forth by our team.
During the reinstatement process, affiliates may be required to undergo additional training, implement new policies and procedures, or take other corrective actions to address the issues that led to their suspension. Our team will work closely with affiliates throughout this process to ensure that they understand the requirements and have the support they need to successfully reinstate their partnership with Caesars Sportsbook and Casino.
We understand that mistakes happen, and we are committed to helping affiliates learn from their experiences and improve their compliance efforts moving forward. By working together, we can ensure that our affiliate program remains a beacon of integrity, fairness, and responsibility in the world of online gaming and sports betting.
Conclusion
Thank you for taking the time to familiarize yourself with the Caesars Sportsbook and Casino Affiliate Partnership Compliance Manual. By adhering to the policies, procedures, and best practices outlined in this manual, you'll not only protect the reputation of our brand but also enhance the effectiveness of your promotional efforts. Should you have any questions or concerns regarding compliance, please refer to this manual or reach out to our compliance team for assistance. Together, we can uphold the highest standards of integrity, fairness, and responsibility in all aspects of our affiliate partnership.
Caesars Sportsbook
NEW-USER OFFER : FIRST BET ON US UP TO $1,000
To clarify, when promoting offers as affiliates, it's essential to distinguish between legal disclaimers and responsible gaming messages. Both are necessary components, but there are nuances in how they are presented.
Legal Disclaimer (Disclosure of Material Facts): Affiliates typically have more flexibility in how they display legal disclaimers for specific operator offers. Rather than including the full legal disclaimer used in ads and internal sites, a concise statement such as "See Caesars.com/promos for Full Terms" can suffice if the full terms and conditions for the promotion are “One Click Away.” This approach acknowledges the requirement while providing users with easy access to detailed terms and conditions on the operator's site.
Responsible Gaming Message: Regulatory mandates necessitate the inclusion of a responsible gaming message on all sports betting advertisements. Affiliates can fulfill this requirement by prominently featuring a clear and conspicuous responsible gaming message on each webpage. Ideally, this message should be positioned at the top of the page, but it can also be placed in the footer if it can be defended as being sufficiently visible and prominent.
By understanding and appropriately implementing both legal disclaimers and responsible gaming messages, affiliates can ensure compliance with regulations while promoting offers effectively.
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State/Jurisdiction |
Legal Disclaimer + RG Copy |
Special Rules |
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National |
Must be 21 or older and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, NJ, NY, NC, OH, PA, TN, VA, WV, or WY. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, NJ, OH, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), LA (Licensed through Horseshoe Bossier City and Harrah’s New Orleans), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: visit mdgamblinghelp.org or WV: visit 1800gambler.net; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF. ©2024, Caesars Entertainment Gambling Problem? Call 1-800-GAMBLER
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Everything in the final three lines of RG copy must be displayed in a font size that's at least the same size/height as the majority of text in the advertisement itself. Everything above the larger-font portion must be in a font size that allows for the copy to be readable on whatever platform it's displayed. FOR TV/DIGITAL VIDEO END CARDS, Everything referenced (in larger font) must be at least 8 percent of the height or width (whichever is greater) of the image displayed on the end card. The RG message must be visible for at least the last 3 seconds of the ad.
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Arizona
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Must be 21 or older and physically present in AZ. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-NEXT-STEP. |
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Colorado |
Must be 21 or older and physically present in CO. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-GAMBLER, text 800GAM, or visit 1800gamblerchat.org. |
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Illinois |
Must be 21 or older and physically present in IL. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537). |
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Indiana |
Must be 21 or older and physically present in IN. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® If you or someone you know has a gambling problem and wants help, call 1-800-9-WITH-IT (1-800-994-8448). |
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Iowa |
Must be 21 or older and physically present in IA. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-BETSOFF or visit 1800betsoff.org |
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Kansas |
Must be 21 or older and physically present in KS. Affiliated with Kansas Crossing Casino. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-GAMBLER |
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Kentucky |
Must be 21 or older and physically present in KY. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-GAMBLER |
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Louisiana |
Must be 21 or older and physically present in LA. Not available in prohibited parishes. Licensed through Horseshoe Bossier City and Harrah’s New Orleans. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® GAMBLING PROBLEM? CALL 1-800-GAMBLER
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Maine |
Must be 21 or older and physically present in ME. Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians (federally recognized tribes located in the State of Maine). New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-GAMBLER |
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Maryland |
Open to new users in Maryland who are 21 or older. If qualifying bet loses, bet amount returned as a Bonus Bet. Bonus Bet expires 14 days after receipt. See Caesars.com/promos for full terms. Gambling Problem? For help, visit mdgamblinghelp.org or call or text 1-800-GAMBLER. |
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Massachusetts |
Must be 21 or older and physically present in MA. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Required RG messaging for Massachusetts (both parts must be used) —1. Use the MA Problem Gambling Helpline logo followed by the tagline: Hope is here. Call 1-800-327-5050 or visit gamblinghelplinema.org —2. Elsewhere on the creative, use GameSense Logo followed by the tagline: Play it smart from the start! Live Chat @ GameSenseMA.com
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Legal Disclaimer copy font size = Must be large enough to read on platform where ad will appear. RG copy font size = The height of the font for RG copy must be at least the same size as the majority of text used in the ad.
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Michigan |
Must be 21 or older and physically present in MI. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-GAMBLER |
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New Jersey |
Must be 21 or older and physically present in NJ. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537). Gambling Problem? Call 1-800-GAMBLER
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New York |
Must be 21 or older and physically present in New York. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® Gambling problem? Call 877-8-HOPENY or text HOPENY (467369)
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North Carolina |
Must be 21+ and physically present in NC. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Tribal Casino Gaming Enterprise is the Licensed Operator by the North Carolina State Lottery Commission Know When To Stop Before You Start.® Gambling Problem? Call 1-877-718-5543 or visit morethanagame.nc.gov.
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Ohio |
Must be 21 or older and physically present in OH. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® Gambling problem? Call 1-800-GAMBLER
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Ontario |
Advertising with inducements or offers of any kind, including the use of Caesars Rewards, is strictly prohibited in Ontario. The lone exceptions are advertisements on Caesars Sportsbook websites or within the Caesars Sportsbook or Caesars Palace Online Casino apps. |
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Pennsylvania |
Must be 21 or older and physically present in PA. Affilated with Harrah’s Philadelphia. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start.® If you or someone you know has a gambling problem, help is available. Gambling Problem? Call 1-800-GAMBLER
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RG copy font size = The height of the font for PA's RG copy MUST BE at least the same size as the majority of text used in the ad. This applies only to the RG portion that reads: Gambling problem? Call 1-800-GAMBLER. RG copy must be legible and must not include any fonts, type sizes, colors or placements that obscure the RG and Legal Disclaimer text.
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Tennessee |
Open to new users in Tennessee who are 21 or older. If qualifying bet loses, bet amount returned as a Bonus Bet. Bonus Bet expires 14 days after receipt. See Caesars.com/promos for full terms. Gambling Problem? Call or text the Tennessee REDLINE at 1-800-889-9789. |
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Virginia |
Open to new users in Virginia who are 21 or older. If qualifying bet loses, bet amount returned as a Bonus Bet. Bonus Bet expires 14 days after receipt. See Caesars.com/promos for full terms. Gambling Problem? Call 1-800-GAMBLER. |
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West Virginia |
Must be 21 or older and physically present in WV. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-GAMBLER or visit 1800gambler.net [Must include West Virginia Lottery + Mountaineer Resort & Casino LOGOS] |
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Wyoming |
Must be 21 or older and physically present in WY. New users only. Must register using eligible promo code. First bet after registration must qualify. Max. Bonus Bet: $1,000. Bonus Bet expires 14 days after receipt. Void where prohibited. See Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? Call 1-800-GAMBLER |
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Caesars Palace Online Casino [caesarspalaceonline.com]
App and site are available in MI, NJ, PA, WV and Ontario only
Advertising New-User Offer is not allowed in Ontario
NEW-USER OFFER : 100% deposit match up to $2,500 + 2,500 Reward Credits when you wager $25+ (ON does not include rewards credits)
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State/Jurisdiction |
Legal Disclaimer + RG Copy |
Special Rules |
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National |
Casino app & website available in MI, NJ, PA and WV only Must be 21+ and physically present in MI, NJ, PA and WV only. New users and first deposit only. Must register using eligible promo code. Wager $25+ to receive 2,500 Reward Credits. Max. deposit-match bonus of $2,500. Minimum wagering within 7 days required to unlock bonuses. NJ bonuses apply to slot play only. Full terms and wagering requirements at Caesarspalaceonline.com/promos. Void where prohibited. Know When To Stop Before You Start.® Gambling Problem? MI: Call the Michigan Problem Gambling Helpline at 1-800-270-7117; NJ, WV, PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or WV: Visit 1800gambler.net Gambling Problem? Call 1-800-GAMBLER MA: Call 1-800-327-5050 or visit gamblinghelplinema.org NY: Call 877-8-HOPENY or text HOPENY (467369)
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Michigan |
Must be 21+ and physically present in MI. New users and first deposit only. Wager $25+ to receive 2,500 Reward Credits. Max. deposit-match bonus of $1,000. Minimum wagering within 7 days required to unlock bonuses. Full terms and wagering requirements at Caesarspalaceonline.com/promos. Void where prohibited. Gambling Problem? Call 1-800-GAMBLER |
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New Jersey |
Must be 21+ and physically present in NJ. New users and first deposit only. Must register using eligible promo code. Wager $25+ to receive 2,500 Reward Credits. Max. deposit-match bonus of $1,000. Minimum wagering within 7 days required to unlock bonuses. Bonuses apply to slot play only. Full terms and wagering requirements at Caesarspalaceonline.com/promos. Void where prohibited. Know When To Stop Before You Start.® If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537). Gambling Problem? Call 1-800-GAMBLER
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Pennsylvania |
Must be 21+ and physically present in PA. New users and first deposit only. Wager $25+ to receive 2,500 Reward Credits. Max. deposit-match bonus of $1,000. Minimum wagering within 7 days required to unlock bonuses. Full terms and wagering requirements at Caesarspalaceonline.com/promos. Void where prohibited. Know When To Stop Before You Start.® If you or someone you know has a gambling problem, help is available. Gambling Problem? Call 1-800-GAMBLER
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West Virginia |
Must be 21+ and physically present in WV. New users and first deposit only. Wager $25+ to receive 2,500 Reward Credits. Max. deposit-match bonus of $1,000. Minimum wagering within 7 days required to unlock bonuses. Full terms and wagering requirements at Caesarspalaceonline.com/promos. Void where prohibited. Gambling Problem? Call 1-800-GAMBLER or visit 1800gambler.net [Requires including West Virginia Lottery + Mountaineer Casino & Resort LOGOS]
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Best practices: